To Count Unique Value with Pivot

Hi all,

I have a question, really hope that you guys can help me.

OK it's like this, I have 1D data, headings are, for eg
1. Outlet Name
2. Date
3. Product Name

I insert in the FIELD as :
ROW = Outlet Name
COLUMN = Date

How do I obtain the VALUES, as, 0 & 1. 0 = Outlet Name not appear at that particular data, 1 = Outlet Name appear for certain date.

Do you get, what I'm trying to say?

Really hope you guys can help me in this one.